Greenpea Recruiters is one of the premiere Automotive Recruiting and Training Agencies for the Automotive Industry. Here, you will find information on our award winning programs that have successfully recruited thousands of sales agents in dealerships across the country.

Recruiting and selecting the right salespeople is one of the most important tasks facing automotive dealerships! All too often, the principal cause of poor performance is that the wrong people are initially hired for the job. But, as obvious as it seems, most companies still have ill-defined processes and woefully low standards for who they hire and how they initially train new employees. Most dealerships rely on chat-style interviews with a handful of candidates, a technique that is both time-consuming and a poor predictor of eventual candidate success.

As a result, most dealerships operate like revolving doors when it comes to salespeople. Sales employee turnover at the typical new car franchise dealer reached over 51% in 2006, according to the NADA. That’s a problem in an era of thinning margins, when retaining customers is more important than ever. Many dealerships assume that constantly hiring new salespeople is just part of doing business, without ever trying to change the norm.

Competing for talented salespeople requires that dealerships cast a wider net and set higher standards for hiring. The problem is most dealerships just run classified ads in the newspaper and keep getting the same people applying for the job. Many times dealerships hire their competitors' failed salespeople, many of which already come with bad attitudes and bad habits learned by some “8 car guy.”

The talent war is heating up and your competitors are seeking to out-compete you by attracting better talent. That’s why many of your competitors choose to partner with Greenpea Recruiters.

Greenpea Recruiters knows how to properly recruit and train highly motivated salespeople to increase your sales and your profit. We strive to provide the best recruiting and sales-training experience for your dealership, using our proven, federally copyrighted material. We do it with a program that has been perfected and proven over the past decade.

Our training program covers such basics as:

• Meeting and greeting

• Closing, delivery, and prospecting

• Handling objections and how to utilize over 40 successful closes

• Handling of phone ups and prospecting.

Our policy of charging only the sales candidate and not your dealership has many clear and consistent advantages.

Here are some examples:

• Our program costs the dealership nothing, aside from normal recruitment advertising expenses.

• Our program lightens your workload: we recruit, interview and train only qualified salespeople.

• Our program allows you to conduct business as usual while we screen and train the candidates who you choose from at the completion of training.

• Our program provides salespeople with a high level of commitment.

• Our program will help increase CSI scores, repeat, and referral business by assuring your salespeople are properly trained.

• Our program increases your ability to retain the salespeople for a long period of time, building on the solid foundation laid by Greenpea Recruiters to generate a long-term top producer.

We have 15+ years experience in the car business... and will arrive personally at your dealership to impart our experience, wisdom, and our updated and proven training programs to generate the World's Greatest Salespeople for you.

We recruit, train and place great salespeople. Our salespeople are highly motivated and can go out on the floor and sell on a consistent basis. Our people are trained to use the phone to bring new customers into your store. Best of all, our people pay for their own training!

A number of dealerships have told us they have trouble getting good applicants. We will bring applicants right into your dealership. Screening these applicants can take valuable time. Our trainer will do this for you, at far less expense than running your own recruitment advertisements.

We search resumes on the internet. We conduct an average of 50 to over 100 personal interviews in two days.

We also provide the employer with a behavior profile on each recruit, assisting employers in choosing people with the right abilities to perform their job duties.

Our students are committed, trained, and ready to work. We have thousands of successful graduates working at dealerships across the USA.

Our clients have found that our recruiting, sales training, and job placement program are the most cost-effective way to reduce employee turnover, increase sales, and maximize profits.
We look for people who have sales experience outside the auto industry. Why hire the salesperson that failed at your competitor’s dealership? Why not break the "Bad Habit Salesperson Cycle"? Our salespeople are taught the right way to sell from the meet and greet, to the delivery and beyond.

The Salespeople We Train:

• Make that proper first impression that is so important in making the sale,

• Qualify a buyer so the customer's time isn't wasted and the dealerships' reputation is enhanced,

• Help the customer select the right vehicle based upon their wants and needs, thus improving the chances of a sale,

• Know how to demonstrate a vehicle, painting a picture of the customer owning it,

• Perform an outstanding feature-advantage benefit walk-around,

• Perform a demonstration to create mental ownership,

• Never “knock” the customer's trade, and respect their buying style,

• Know how to close, using non-confrontational negotiations. Very Important!

• Know how and when to add those after sale items that increase dealership profits, and

• Know how to complete all the necessary paperwork at the dealership.

How it works...

We begin by asking the salesperson, not the dealership, to pay up front for the initial sales training. By having the trainee pay, the trainee agrees to a serious commitment to learn. To show good faith, we ask that the dealership offer their trainees reimbursement of their up front investment after a short 90-day probation period.

Our effective training techniques make it tougher for trainees to walk away, literally forcing them to be successful.

We handle all of the advertising. We create effective advertising to attract the best applicants for you! We have created literally hundreds of extremely effective advertising instruments - across all recruiting mediums - print, Internet, job seeker databases, job fairs, and direct solicitation.

We will deploy a comprehensive recruiting strategy to ensure we find the right applicants for you! We will conduct all initial interviews - so that you are only presented with motivated and qualified applicants.

We recruit honest, hard-working, career-minded people and offer an intensive three-day sales training program. The Greenpea Recruiters' sales system is an integrity-based program that teaches salespeople how to maximize volume and profits while increasing customer satisfaction. The students that graduate from our program are given the opportunity to earn a professional income immediately.

Monday & Tuesday

Interview: Screen applicants to determine suitability for the automotive business.

Wednesday

We spend about an hour introducing our students to the automotive industry and the opportunity a sales career in the automotive industry provides. We explain the commitment that it takes to be successful, how they get paid and what is expected of them. We teach them that they don’t need to lie to sell vehicles.

We then spend about two hours talking about attitude and goal setting and how important they are to being successful in the automotive industry.

At noon, we invite any recruits that feel the opportunity is not for them to leave. We then run each remaining recruit through a personality profile to ensure we have the proper people in our class.

From approximately 1 p.m. to 4 p.m., we start training the recruits on the “Meet & Greet” and cover the ten most common responses the customer will have, such as “I’m just looking” or “I only have 10 minutes.”

Throughout the day, we evaluate the recruits very closely to determine how outgoing they are and the level of interest they demonstrate.

Then from 4 p.m. to 5 p.m., we re-interview every recruit to again determine their suitability in the automotive industry based on the day’s performance. We will typically only invite about half of Wednesday’s students back for training on Thursday to ensure that we are only training the most qualified recruits.

Thursday & Friday

We put our students through our intensive sales training program. Upon completion, our graduates are ready to be immediately placed in our clients' dealerships to begin a successful career in the automotive industry.

Friday

By 1 p.m., we hand over all students to your dealership management for review and interview on a one-on-one basis. Your management then decides which of the students you want to start right away. Anyone you don’t choose, we will place at other local dealerships.

If you always do, what you've always done, you're going to get the same results.

Training your employees is probably the most important investment you can make. Trained employees are happier, stay longer and do a better job.

In most studies of what makes an employee happy, being trained for the job usually ranks higher than getting more money. Training is that important!

Chris Authored a 196 Page Manual for Greenpea Recruits, below is the index of the Manual:

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