Greenpea Recruiters is one of the
premiere Automotive Recruiting and Training Agencies for the
Automotive Industry. Here, you will find information on our award
winning programs that have successfully recruited thousands of sales
agents in dealerships across the country.
selecting the right salespeople is one of the most important tasks
facing automotive dealerships! All too often, the principal cause of
poor performance is that the wrong people are initially hired for
the job. But, as obvious as it seems, most companies still have
ill-defined processes and woefully low standards for who they hire
and how they initially train new employees. Most dealerships rely on
chat-style interviews with a handful of candidates, a technique that
is both time-consuming and a poor predictor of eventual candidate
As a result, most dealerships operate like revolving doors when it
comes to salespeople. Sales employee turnover at the typical new car
franchise dealer reached over 51% in 2006, according to the NADA.
That’s a problem in an era of thinning margins, when retaining
customers is more important than ever. Many dealerships assume that
constantly hiring new salespeople is just part of doing business,
without ever trying to change the norm.
Competing for talented salespeople requires that dealerships cast a
wider net and set higher standards for hiring. The problem is most
dealerships just run classified ads in the newspaper and keep
getting the same people applying for the job. Many times dealerships
hire their competitors' failed salespeople, many of which already
come with bad attitudes and bad habits learned by some “8 car guy.”
The talent war is heating up and your competitors are seeking to
out-compete you by attracting better talent. That’s why many of your
competitors choose to partner with Greenpea Recruiters.
knows how to properly recruit and train highly motivated salespeople
to increase your sales and your profit. We strive to provide the
best recruiting and sales-training experience for your dealership,
using our proven, federally copyrighted material. We do it with a
program that has been perfected and proven over the past decade.
program covers such basics as:
Meeting and greeting
and how to utilize over 40 successful closes
Handling of phone
ups and prospecting.
Our policy of
charging only the sales candidate and not your dealership has many
clear and consistent advantages.
Here are some
Our program costs
the dealership nothing, aside from normal recruitment
Our program lightens
your workload: we recruit, interview and train only qualified
Our program allows
you to conduct business as usual while we screen and train the
candidates who you choose from at the completion of training.
Our program provides
salespeople with a high level of commitment.
Our program will
help increase CSI scores, repeat, and referral business by
assuring your salespeople are properly trained.
increases your ability to retain the salespeople for a long
period of time, building on the solid foundation laid by
Greenpea Recruiters to generate a long-term top producer.
We have 15+ years
experience in the car business... and will arrive personally at your
dealership to impart our experience, wisdom, and our updated and
proven training programs to generate the World's Greatest
Salespeople for you.
We recruit, train and place
great salespeople. Our salespeople are highly motivated and
can go out on the floor and sell on a consistent basis. Our people
are trained to use the phone to bring new customers into your store.
Best of all, our people pay for their own training!
A number of dealerships have told us they have trouble getting good
applicants. We will bring applicants right into your dealership.
Screening these applicants can take valuable time. Our trainer will
do this for you, at far less expense than running your own
We search resumes on the
internet. We conduct an average of 50 to over 100 personal
interviews in two days.
We also provide the employer with a behavior profile on each
recruit, assisting employers in choosing people with the right
abilities to perform their job duties.
Our students are committed, trained, and ready to work. We have
thousands of successful graduates working at dealerships across the
Our clients have found that our recruiting, sales training, and job
placement program are the most cost-effective way to reduce employee
turnover, increase sales, and maximize profits.
We look for people who have sales experience outside the auto
industry. Why hire the salesperson that failed at your competitor’s
dealership? Why not break the "Bad Habit Salesperson Cycle"? Our
salespeople are taught the right way to sell from the meet and
greet, to the delivery and beyond.
The Salespeople We Train:
Make that proper first
impression that is so important in making the sale,
Qualify a buyer so the
customer's time isn't wasted and the dealerships' reputation is
Help the customer select the
right vehicle based upon their wants and needs, thus improving
the chances of a sale,
Know how to demonstrate a
vehicle, painting a picture of the customer owning it,
Perform an outstanding
feature-advantage benefit walk-around,
Perform a demonstration to
create mental ownership,
Never “knock” the customer's
trade, and respect their buying style,
Know how to close, using
non-confrontational negotiations. Very Important!
Know how and when to add those
after sale items that increase dealership profits, and
Know how to complete all the
necessary paperwork at the dealership.
How it works...
We begin by asking the salesperson, not the dealership, to pay up
front for the initial sales training. By having the trainee pay, the
trainee agrees to a serious commitment to learn. To show good faith,
we ask that the dealership offer their trainees reimbursement of
their up front investment after a short 90-day probation period.
Our effective training techniques make it tougher for trainees to
walk away, literally forcing them to be successful.
We handle all of the advertising.
We create effective advertising to attract the best applicants for
you! We have created literally hundreds of extremely effective
advertising instruments - across all recruiting mediums - print,
Internet, job seeker databases, job fairs, and direct solicitation.
We will deploy a comprehensive recruiting strategy to ensure we find
the right applicants for you! We will conduct all initial interviews
- so that you are only presented with motivated and qualified
We recruit honest, hard-working, career-minded people and offer an
intensive three-day sales training program. The Greenpea Recruiters' sales system is
an integrity-based program that teaches salespeople how to maximize
volume and profits while increasing customer satisfaction. The
students that graduate from our program are given the opportunity to
earn a professional income immediately.
Monday & Tuesday
Interview: Screen applicants to determine suitability for the
We spend about an hour introducing our students to the automotive
industry and the opportunity a sales career in the automotive
industry provides. We explain the commitment that it takes to
be successful, how they get paid and what is expected of them. We
teach them that they don’t need to lie to sell vehicles.
We then spend about two hours talking about attitude and goal
setting and how important they are to being successful in the
At noon, we invite any recruits that feel the opportunity is not for
them to leave. We then run each remaining recruit through a
personality profile to ensure we have the proper people in our
From approximately 1 p.m. to 4 p.m., we start training the recruits
on the “Meet & Greet” and cover the ten most common responses the
customer will have, such as “I’m just looking” or “I only have 10
Throughout the day, we evaluate the recruits very closely to
determine how outgoing they are and the level of interest they
Then from 4 p.m. to 5 p.m., we re-interview every recruit to again
determine their suitability in the automotive industry based on the
day’s performance. We will typically only invite about half of
Wednesday’s students back for training on Thursday to ensure that we
are only training the most qualified recruits.
Thursday & Friday
We put our students through our intensive sales training program. Upon
completion, our graduates are ready to be immediately placed in our
clients' dealerships to begin a successful career in the automotive
By 1 p.m., we hand over all students to your dealership management
for review and interview on a one-on-one basis. Your management then
decides which of the students you want to start right away. Anyone
you don’t choose, we will place at other local dealerships.
If you always do, what you've always done, you're going to get the
Training your employees is probably the most important investment
you can make. Trained employees are happier, stay longer and do a
most studies of what makes an employee happy, being trained for the
job usually ranks higher than getting more money. Training is
Chris Authored a
196 Page Manual for Greenpea Recruits, below is the index of the
Goal Setting & Forecasting
11 Steps to the Sale
Turn Over to F&I
Business Development Center
Handling In-Coming Phone Calls & Phone Scripts
Glossary of Terms
Consulting Services -
Ziglar Performance -
Etail Experts -
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