1996 - 2003
Owner & President
Des Moines, Iowa
I developed this company which
provided websites, internet sales training, inventory management
software, window stickers and buyers guides. I provided all sales,
customer service, billing, all web design work. I also initiated the
development of an innovative online inventory system for dealers. I
spoke at national conventions and NADA 20 Groups, and provided sales
training for our dealers. I personally signed over 200 Dealership
Clients. I sold IPublishers, Inc. to ADSRUS, Inc. in January 2002
and stayed on as President until June 2003.
Des Moines, Iowa
Managed the company with the goal
to increase sales and grow our sales division. Set up a
telemarketing office to provide leads to our salespeople. Oversaw
web development to keep our company ahead of the curve by coming up
with innovative products and services to offer. Created an Internet
Sales Training Manual and Workshop for our dealers to keep them
ahead of the curve and selling vehicles. Spoke at national
conferences and held Internet Sales Training Workshops for our
During my tenure, I personally
signed over 300 Dealership Clients. My clients typically were not
selling any vehicles on the Internet before my unique training
courses. My average client generally increased their total sales by
ten to fifteen percent and increased their closing ratios on
internet leads to 25-30%. I know the auto industry and what it takes
to be successful selling both online and on the bricks side of the
house. I personally trained over 700 Internet sales people at
more than 300 dealerships!
Christopher Ried has
over 15 years of experience helping dealers succeed on the Internet.
In 1996 Chris started IPublishers, Inc. a Website & Inventory
company specializing in Auto Dealerships. When Chris sold
IPublishers in 2002,
IPublishers had over 300 Auto Dealer
clients across the country.
Chris's clients typically were
not selling any vehicles on the Internet before his unique training courses. His
average client generally increased their total sales by ten to fifteen percent
and increased their closing ratios on Internet leads to 25 to 30%. Chris knows
the Auto Industry and what it takes to be successful selling online and on the
bricks side of the house. Chris personally trained over 700 Internet sales
people at more than 300 dealerships!
Chris has been a featured speaker
at the Auto Retailing on the Web Conference twice. Chris has had websites
featured in NADA's Auto Exec Magazine and Dealer Magazine. Chris used to write a
monthly article for
and the Dealix Online Newsletter.
Chris has also done Internet Sales Training for Numerous NADA 20 Groups.
Creating drastic results for over 15 years, IPublishers is the
total-package for successful online dealerships.
Our inventory systems are the most profitable, inventive, and
cost-effective solution for auto dealers looking to take advantage
of the internet as a marketing and selling tool.
We don't just build dealer websites, we help you design a web
strategy that fits your dealership and allows you to easily create
Simply put, we're your total package internet solution. What does
that mean, you ask? Well, if involves your dealership and the web,
we can make it work in an easier, more effective and cost-friendlier
Need a website? We build the best dealer sites
What about online inventory management? We do that
Web lead generation? Absolutely.
Feeds to 3rd party online marketplaces? Relax.
We've got it.
Our staff are experts at making your web strategy a success. We
think our inventory systems are the best you'll find, and we invite
you to browse our site, take a test-drive, and learn more about us.
Our design team has built more dealer
websites than we care to count. After years of designs, redesigns,
design consulting, building images and animations, writing code and
much more, they've mastered the science of building effective auto
How does IPublishers know exactly what makes dealer
websites work? Because dealer websites are the only kind we do. Our
design team listens to our dealers to build sites that meet their
needs, and use their years of expertise to make those sites create
leads and sales.
IPublishers sites are built around the most
important part of your dealership: your inventory. The moment your
customers access an IPublishers Precise Site, they're immersed in
your vehicles, and are interacting with you and your inventory.
Our sites allow customers to schedule test-drives, view 3D vehicle
tours, chat with the dealer, search your inventory, and much more.
So, your dealership is online. You've got a
website, and your cars, trucks, vans and SUVs are out there for the
world to see. The problem is, the world can't find them if they're
only sitting on your website, and you're not getting the kind of
traffic you'd like.
Or maybe you're distributing your vehicles to 3rd parties, but
you're not bringing customers back to your site, and you're not
turning web-surfers into car buying leads.
Even worse, your site might be messy, hard to find, hard to search,
and making it hard for customers to shop for your cars.
We get it. As pioneers in the online
automotive industry we know the pitfalls of a bad internet strategy,
and we know how to keep you from falling into them.
Check out the options below to learn how we can help.
Panel and Virtual Auto Lot
Dealer Control Panel and Virtual Auto Lot are the
center of our inventory systems. Our clients use Dealer Control
Panel to easily manage their inventory, their customers use Virtual
Auto Lot to easily search their inventory and shop for vehicles.
Best of all, our system is entirely web-based! That means there is
no software for you to install and configure, and you can access
your inventory from any computer or device with an
One of the best aspects of the online auto market
is the choices it gives your customers. There are a multitude of
sites on the web where they can shop for vehicles and compare
dealerships in their area.
If you're not on ALL of the sites where your customers shop, you're
automatically giving the advantage to your competition. The problem
is, it's impossible to manage a separate inventory on each site, and
keeping your listings current can be a nightmare.
IPublishers makes it easy. We automatically feed
your inventory to every possible site your customers are using, and
we take the rocket science out of inventory distribution.
Craigslist & ebay
You may have heard of dealers finding success by
listing their inventory on CraigsList.com. This site’s popularity
has grown massively over the last few years, and is a top online
marketplace for people to find local goods and services, and
especially new and used vehicles.
You also may have heard from or considered contacting 3rd party
companies who offer to feed your inventory to CraigsList at high
monthly rates, and even per-vehicle charges. If you’re thinking that
using CraigsList to sell vehicles doesn’t fit your budget, we have
the perfect solution for you.
Do you know who's browsing your website?
At IPublishers, we think you should.
Consider this: Your customers wouldn't shop for cars on your lot
without introducing themselves. Shouldn't your web inventory work
the same way?
Our Lead Collector system is the most powerful tool for getting the
customer information you need. From forms to interactive elements,
we have developed proven methods for you to turn your site viewers
into leads, and turn those leads into sales.
Our system includes everything from a test-drive scheduler to
financing applications, and much more. Our dealers love the
unprecedented lead generation, and their customers love the
ease-of-use and enhanced shopping experience.
3rd Party Leads
Your customers are shopping the entire
internet. You should be selling on it.
IPublishers distributes your inventory to every available online
marketplace, allowing you to reach the maximum number of car buyers.
It's simple: Each location your inventory is listed creates leads
sales opportunities. We maximize your exposure, bringing in
customers and building valuable advertising for your dealership and
Unique Lead Tools
IPublishers' developers think outside the
box to be the first and best inventory system to offer lead
management products like these:
Mobile Lead Alert
Get text message alerts whenever someone requests information on
your site from IPublishers' Mobile Lead Alert. Get text reminders of
test-drive appointments, and stay ahead of your competition.
Chat live with web visitors, track their vehicle browsing
preferences, and create a lasting buyer relationship and a powerful
impression. DealerTalk Express is an extremely valuable tool your
customers will love.
Search Engine Optimization (SEO)
Your website is only as good as
it's search engine ranking.
You can have a great looking website that is rendered useless
because customers can't find it. On the other hand, an ugly site
that is optimized correctly will appear at the top of the major
IPublishers gives you the best of both worlds. We build great
looking sites that are easy for your customers to use, and we make
sure that your customers find you first.
We're committed to using the latest technologies and strategies to
put you ahead of your competition.
IPublishers is proud to have been empowering dealerships on the web
for over a decade.
We started at a time when people thought it was an insane idea to
sell and shop for cars online, and there were very few companies
like us. Things have changed a lot since then, and we've watched the
internet transform the auto industry while we've helped dealers
become successful in the new web marketplace.
We've been visionary in creating products that shape the way
dealerships sell cars online, and we owe our longevity to our
ability to earn the trust of the dealers we work with. At every
level of our business, from our tech support to our design team, to
our development staff, we listen to our dealers to make the web work
for them, and to determine the future of the online auto industry.
We still represent many of our original dealers from over ten years
ago — they're our friends and clients, and we're only as successful
as the dealerships using our systems.
Consulting Services -
Ziglar Performance -
Etail Experts -
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